The Brand

 

Whatever by Negin is a Toronto-based womenswear label founded by Negin Sadjadi — designer, entrepreneur, and creative director. Officially established in 2018, the brand began in a small room in Tehran and has grown into an independent international label.

Built on the belief that style should be effortless and expressive, Whatever by Negin blends in-house design with curated retail — offering timeless, versatile pieces alongside select designers who share the brand’s aesthetic.

From thoughtful tailoring to minimalist jewelry, every item reflects the same core purpose: fashion that adapts to you, not the other way around.

From Negin

Founder, Designer & Creative Director

I created Whatever for women who express themselves through what they wear — without needing to explain it.

Because real style isn’t about one look. It’s about your look, your way.

The same dress should take you to a wedding and a weekday. The same blazer should work for meetings, drinks, or moments that don’t need a reason.

You don’t need rules. You need range. And that’s what I design for — women who want to feel bold, soft, confident, and real, sometimes all in the same outfit.

Whatever makes you feel YOU — that’s what you’ll find here.

Clothes that adapt to you. That let you tell your story. That look crazy chic… without trying too hard.

Because fashion should never box you in — it should set you free.

— Negin Sadjadi

Founder, Designer & Creative Director